Jennie Kim in Jacquemus. ’22.
Ask anyone- Jacquemus is known for its advertising campaigns- e.g. the Jacquemus baguette, as buses, however unboardable, on Parisian zoomies. And what does this say about Jennie’s do’s validity?
Well, it mirrors Jacquemus’ ready-to-wear, market en massse sensibility. And where is ready-to-wear more playful, more glamorous than beach-side? Here, Jennie wears a chequered tight shirt, ostensibly a beach towel, which in all its peppiness, dresses up casual resort.
And those wedges (unfortunately couldn’t picture them here due to Getty Images limitations!) add excitement to the shoe circuit, suggesting, through boxy form, activity and reliability. A solid look, to wear once only, given each element’s strong messaging, united by a bold neon pink.
But wear the look on repeat, in different colours for different moods. Ready-to-wear codes at best.
Embed from Getty ImagesZendaya in Fendi by Kim Jones. ’25.
Fendi by Kim Jones. In a knitted Burgundy. That’s Zendaya status. The style icon stuns in modern formfitting- love the halter neck boldly framing delicate collarbones, which smooth over and relax into long gloves. The dress’s bodice, twisting and turning round the waist, spilling into a small train.
The overall look? A boldly structured dress, which oozes fluidity; the body appears to relax, near melt into burgundy as the wearer moves. Probably because this fit, otherwise conservative, displays an underutilised sensual region, the collarbone, sensitive, therefore reactive to movement.
The eye extends those collarbone twitches to the line of the dress. Laugh at me as you will but Kim Jones, knows what he’s doing.
Embed from Getty ImagesDoja Cat in Balmain. ’25.
It’s giving cat, Doja cat. In sateen glamour, the type, which gives dark corners, also purveys the Bond Girl. Probably because this number draws from original Pierre Balmain, who well-versed in leopard print, manages it with haute prowess.
Do not think middle-aged fast fashion here!
Fashion always borrows from fashion, draws from the archives as they say. And that’s habitually to play on context, here on a 50s fit: all demure curves in celebration of female form.
Doja delivers her female voluptuousness with alternative flair: the pixie-cut and tiger-eye crustal, driving career success, in dramatic abandonment of mid-century values.
But the draped neck scarf gives old-world glamour, balancing out the rapper’s leggy look on a 5’2 frame. Simply: Cat, Doja Cat.
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